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Research

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OMEX – OUT OF HOME AUDIENCE MEASUREMENT

After OMEX (Out of Home Audience Measurement) survey presentation which was organized on behalf of IAA Serbian Chapter , on March 3rd, 2015. Year, at your disposal are uploaded integrated versions of all three presentations [...]

LIFESTYLE OF BELGRADE CITIZENS AND THEIR ATTITUDE TOWARDS OUTDOOR ADVERTISING

Media are an integral part of people’s life and everyday activities. The media impact is the most powerful in large urban environments where ”street“ (Outdoor) media virtually become a part of street art, while streets look [...]