Vibrant and forward-looking, the Out of Home advertising industry has many stories to tell. We evolve in this dynamic surroundings and actively partake in the buzz it creates. Working side by side with media buying agencies, advertisers and franchise partners, we shape a challenging, high-energy environment of a creative public dialogue.
We pride ourselves on an insightful understanding of audiences on the move, operational performance, field implementation of innovative ideas, and last but not the least, our interpersonal relations within our company.

Our Story

Alma Quattro is a market leading outdoor advertising company in Serbia that offers a fully integrated marketing program of great depth and scope. As the largest outdoor supplier with national coverage and a portfolio that includes large formats, billboards, street furniture and digital media, we provide our clients with a variety of advertising solutions that reach consumers seamlessly as they travel through their day. And that’s just the beginning. In an increasingly mobile society, with people spending more time outdoors, our products, as great communicators, continue to grow in effectiveness.

1994 Founded as a Serbian-Greek joint venture, Alma Quattro pioneers at the Serbian market.
2003 Alma Quattro becomes part of a prestigious global outdoor advertising system JCDecaux and Affichage Holding.
2008 Alma Quattro is part of Affichage Holding.
Today Alma Quattro outdoor advertising market share is above 50% and 7% of total advertising expenditure in Serbia.

With the experience gained over the years and commitment to high quality standards, Alma Quattro strives to be at the cutting-edge of innovation and customer satisfaction.

Our elaborate product offering, in-depth understanding of consumers’ behavior and expertise in successful outdoor advertising strategies combined with our responsive approach, enable us to meet the specific needs of the widest range of advertisers, from the smallest of independent businesses to large multi national corporations.

SALES DEPARTMENT

We speak outdoor advertising fluently, listen to our clients attentively and offer flexible approach exclusively geared to individual customer needs.

  • Our sales and media-planning team proficiently moderates every dialogue between our advertisers and their respective audiences through geographic and demographic targeting of consumers, appropriate campaign duration and carefully chosen media types and formats, network coverage and micro-locations, to ensure efficiency of the desired communication.
  • We provide our clients with full service, which includes, both rent of advertising space and poster production. From the moment the booking is confirmed and creative digital files delivered and approved, we take care of all operational steps to follow. Our responsibility is to handle printing, manage posting in accordance with deadlines, deliver weekly posting reports, monitor campaigns, and in the end, to supply our clients with a comprehensive proof of performance.
  • Whether aiming at a broad-based coverage or a single local market, whether introducing a new product or service, building an image, reinforcing a brand or increasing sales, whether focusing on outdoor only, or complementing a mixed media campaign, with national presence across all main outdoor advertising categories, Alma Quattro is suitably positioned to deliver the advertised message to the right people at the right time. Weekly posting schedules allow our clients to start campaigns 52 times a year.

TECHNICAL DEPARTMENT

We steadily populate our market landscape, building our network along the roadsides, in the cities, within the closed systems and at the points of sale. Every weekend, we dress up our media in new campaigns and artworks, and in the meantime, we make sure that our clients’ ads are neatly showcased.

  • We make strategic plans for expanding our media network. We choose quality sites with high visibility and exposure potential, and match them to the most appropriate formats. Our development team is always on the lookout for new opportunities to expand our network.
  • Our construction team is responsible for overseeing the installation of our media in compliance with regulatory requirements. We rely on their efficiency and expertise for overall network functionality and public safety.
  • Cleaning and refurbishment are daily cornerstones of our technical operations. Our cleaning and maintenance crew and large fleet of maintenance vehicles enable us to inspect our media in regular intervals and promptly respond to any damage inflicted on the structures and/or displayed advertisements.

Well-maintained, illuminated, functioning media network communicates respect for our audience, our advertisers, our franchise partners, and our environment.

  • We constantly put into practice new technologies that improve effectiveness and sustainability of our technical operations. The new cleaning method with demineralized, detergent-free water is our latest innovation in this field.
  • Demineralized Water
    No mineral salts deposited on vertical surfaces / Less adherence of atmospheric dust / Detergent-free water / Protection of the environment / Cost savings
  • Equipment
    Adaptable telescopic poles / Water sprayed out of the brush / Spray reaches hidden parts / Dirt detached by the brush falls to the ground
  • NO need to fast-forward and YES that’s the real time in which your ad is crisply showcased. We are experienced, we are fast, and we are neat!
  • Each Monday begins the same way: we dress up the city in new ads so that, by the time your early morning commute is done, you already know what’s hot and what’s not!