After OMEX (Out of Home Audience Measurement) survey presentation which was organized on behalf of IAA Serbian Chapter , on March 3rd, 2015. Year, at your disposal are uploaded integrated versions of all three presentations that were held during the event.
Presentations are the following:
Outdoor Audience Measurement under Global Guidelines on OUT-OF-HOME Audience Measurement
Felix H. Mende, Managing Director, Swiss Poster Research Ltd.
FEPE Representative on the Steering Board and the Technical Committee of the ESOMAR Global Guidelines on OUT-OF-HOME Audience Measurement
Audience Measurement of OOH – Economic and Demographic Scenery Of The Survey Relevant Audience
PhD Srdjan Bogosavljević, Professor at the University and Member of the Steering Committee Ipsos Strategic Pulse
OMEX Survey on Measurement of The OOH Campaigns Effects
Predrag Kurčubić, Media CT Director and Public Affairs Acting Director at Ipsos Strategic Marketing