We are opening a new chapter in business experience in OOH advertising
Alma Quattro proudly presents new premium media in our portfolio. We are creating a network of high resolution 84“LCD screens positioned in pedestrian area in very center of Belgrade. New network consisting of 12 LCD screens will be mounted along the route from ‟Kalemegdan‟ to ‟Albania Palace‟.
With the high-resolution 84‟ LCD screens we entered into digital product world. New LCD screens offer and impressive moving overall image which makes and ideal supplement to both OOH and online advertising. Outdoor network of digital screens allows advertisers to creatively engage their audiences through moving context. LCD screens, the new OOH product, are fast, variable and innovative. These features of our new media make them attention catching and accompanying passers-by with your digital message 24/7 guaranteed.
Your advertising content can be booked and displayed both in the form of moving picture or video in the length of 10 second spot in a loop of 60 seconds.
Let your audiences browse, create, share and even download your campaign content.
Features
84” HD LCD screens in busy, premium exclusive locations in pedestrian area |
The only option for ooh advertising where you can specify time and target audiences accordingly with multiple copy updates |
Repetition with high share of voice, 10 seconds spots |
Enables creativity and flexibility |
Enables creating interactive content through new and innovative technology |
Facts and Figures
Downtown Belgrade Network | |
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LCD screen size (inch) | Diagonal 84” |
Aspect ratio | 9:16 portrait |
Resolution | 1080 x 1920 / HD |
Sound | No |
Standard campaign | 1 x 10 seconds in a loop of 1 minute |
More creatives within one campaign |
Price
Network of 10 digital screens | |
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Campaign duration | 2 weeks |
Advertisement duration | 10 second spot in a loop of 60 seconds |
Net price | 4.760 EUR |
Map | Map AQ DIGITAL LCD Network 01 |
Network of 9 digital screens | |
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Campaign duration | 2 weeks |
Advertisement duration | 10 second spot in a loop of 60 seconds |
Net price | 4.284 EUR |
Map | Map AQ DIGITAL LCD Network 02 |
Technical standards for creating advertising content
Software used
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Note: We are unable to process any files with a MAC extension.
Standard booking for campaign includes 2 hours of processing time for editing and/or adapting of advertising material. Any additional animation will be extra charged. Prices available upon request.
Editing and adapting of advertising material
Dynamic visual presentations are permitted on digital OOH screens. There are certain restrictions on animation. For further details, please contact AQ
Remarks:
- The client can utilize more creatives within one campaign. Rental price includes 2 working hours for checkup or adaptation on maximum 8 creatives. Additional working hours will be charged 50 EUR per each started hour.
- In case the client wishes to change creatives during the course of the campaign, it is necessary to hand over both all the materials and broadcasting plan before the campaign start.
- In case the client decides to make unannounced change of creatives during the course of the campaign, upload to the server will be charged 30 EUR per each new creative. Checkup and adaptation for unannounced creatives will be charged as well with additional 50 EUR per each started hour.
Print Subject Animation
In case you want to utilize already existing static creative for city light panels, we can assist you in animating according to your previously prepared storyboard. All you need to do is to supply open files in Photoshop (psd file/vector graphics). Picture and elements of written text should be handed in layers. Text should be rasterized or accompanied with fonts applied. AQ can offer simple animation of the movement or image flow, basically simple executions. Standard rental price for the campaign includes 2 hours of processing time for editing and/or adapting of advertising material. Any additional animation will be extra charged. Prices available upon request
Use of TV Commercials
Please note that playing of your TV spot on our screen is limited. Because sound reproduction is banned you need to adapt your TV spot so that transportation of your advertising message is still possible without any sound. Besides, standard orientation of the video for TV is landscape, while our LCD screens are portrait oriented. Thus, this type of video material needs further adapting scaling or cutting to needed vertical format.
Deadlines
Alma Quattro is not responsible for production of creatives. We assist client only in editing or adapting.
PREMADE CONTENT, OR COMMERCIAL | |
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Delivering of the premade content according to technical standards. | |
Deadlines | 7 days before campaign starts |
PRINT SUBJECT ANIMATION | |
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Delivering of the premade content according to technical standards for City Light media. | |
Deadlines | 10 days before campaign starts |
Note | Standard booking for campaign includes 2 hours of processing time for editing and/or adapting of advertising material. Any additional animation will be extra charged. Prices available upon request. |
SPECIAL REQUESTS | |
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Upon handing over static visual for city light panels, or LCD panels all in accordance with technical standards. | |
Deadlines | Minimum 3 weeks before campaign starts. |
Note | Deadline for handing over and prices are depending on the complexity of request for visual executions. Prices upon request. |