ENG
SRBAlma Quattro presents new premium LED media in our portfolio. Your advertising content can be displayed either in the form of static creative, subtle motion or full motion.
Features
| LED digital screens 4x3 m |
| High visibility in surroundings due to the 24 h LED illumination |
| Eye-catching media, due to 100% motion on screen, allowing more engaging experience |
| Displaying time 10 seconds |
| Animation available through all 10 seconds, full screen |
| Client can display more than one creative per campaign |
| No production expenses |
| Flexible media |
| Endless possibilities to create dynamic campaigns |
Facts and Figures
| Screen size | 4 x 3 m |
| Ratio | 4 : 3 |
| Resolution | 672 x 504 pixel – 72dpi |
| Sound | Not available |
| Standard campaign | 1 x 10 seconds slot in the loop of 1 minute |
| More creatives in one campaign | Displaying different creatives in prescheduled order |
Prices
| LED 4x3 m – 1 slot – 10 seconds | |
|---|---|
| Displaying time | 10 seconds slot in the loop of 60 seconds |
| Price per week | 480,00 EUR |
| Locations | Map - Locations AQ DIGITAL LED |
Locations
| Autoput (Bul. Arsenija Čarnojevića), isključenje sa Gazele kod Sava Centra | image |
| Bokeljska, ugao sa Južnim bulevarom i Ustaničkom | image |
| Brankov most, sa Bul. Mihajla Pupina, I | image |
| Brankova, Terazijski tunel, ugao sa Prizrenskom | image |
| Bul. despota Stefana, kod salona "Zastava" | image |
| Bul. despota Stefana, raskrsnica sa Mitropolita Petra | image |
| Bul. kralja Aleksandra, ispred studentskog doma Lola | image |
| Bul. Mihajla Pupina, ugao sa Bul. Nikole Tesle, ispred TC Ušće | image |
| Bul. Mihajla Pupina,kružni tok,razdelno ostrvo,opštine NBG-c | image |
| Bul. Mihajla Pupina,kružni tok,razdelno ostrvo,opštine NBG-p | image |
| Bul. Nikole Tesle, kod TC Ušće | image |
| Bul. Nikole Tesle, razdelno ostrvo, raskrsnica sa Trešnjinog cveta-c | image |
| Bul. Nikole Tesle, razdelno ostrvo, raskrsnica sa Trešnjinog cveta-p | image |
| Bul. Oslobođenja, Autokomanda, ostrvo u kružnom toku-c | image |
| Bul. Oslobođenja, Autokomanda, ostrvo u kružnom toku-p | image |
| Bul. Oslobođenja, raskrsnica sa Katićevom | image |
| Bul. vojvode Mišića, kod ulaza u Sajam | image |
| Bul. vojvode Mišića, r.o. pre nadvožnjaka-c | image |
| Bul. vojvode Mišića, r.o. pre nadvožnjaka-p | image |
| Dečanska, ispred ulaza u tunel | image |
| Jurija Gagarina, razdelno ostrvo, Buvlja pijaca-c | image |
| Jurija Gagarina, razdelno ostrvo, Buvlja pijaca-p | image |
| Kneza Miloša, ispred Generalštaba | image |
| Kneza Miloša, nadvožnjak, početak Kneza Miloša | image |
| Kneza Miloša, raskrsnica sa Admirala Geprata | image |
| Kneza Miloša, ugao sa Masarikovom | image |
| Makenzijeva, raskrsnica sa Katanićevom-c | image |
| Makenzijeva, raskrsnica sa Katanićevom-p | image |
| Omladinskih brigada, West Tower | image |
| Savska, razdelno ostrvo, ugao sa Sarajevskom | image |
| Takovska, ugao sa Bul. kralja Aleksandra, Glavna pošta | image |
| Terazije, ugao sa Trgom Nikole Pašića, ispred Igumanove palate-c | image |
| Terazije, ugao sa Trgom Nikole Pašića, ispred Igumanove palate-p | image |
| Terazije, ugao sa Trgom Nikole Pašića, ispred McDonalds-a | image |
| Trg Slavija, ugao kralja Milana i Beogradske | image |
General Remarks and Recommendations for Creatives – Animation – Video
| In the case of LED roadside screens where motor vehicles are moving, animated content must be in compliance with the following recommendations and rules: | |
|---|---|
| Full screen motion and animation is allowed throughout all 10 sec. slot duration. | |
| Full screen animation and motion must be in slow motion mode. | |
| Part screen motion and animation can be displayed in full speed mode. | |
| Animation should be subtle, including fading transitions, slow panning, gradual zooming, slow and gradual changes in text, soft animation to parts of the creative. | |
| Background (full screen) can move in slow motion, or zoom in/out, but should not blink or flash. | |
| Partial animation and motion should be in the manner of fading transitions, rather than fast slide. | |
| Lights can be radiating and sowing but not flashing. | |
| Generally speaking, motion should be subtle and yet attention grabbing, rather than distracting for drivers and other traffic participants. | |
Software used
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Note: We are unable to process any files with a MAC extension.
Standard booking for campaign includes 2 hours of processing time for editing and/or adapting of advertising material. Any additional animation will be extra charged. Prices available upon request.
Editing and adapting of advertising material
Dynamic visual presentations are permitted on digital OOH screens. There are certain restrictions on animation. For further details, please contact AQ.
Remarks:
1. The client can utilize more creatives within one campaign. Rental price includes 2 working hours for checkup or adaptation on maximum 8 creatives. Additional working hours will be charged 50 EUR per each started hour.
2. In case the client wishes to change creatives during the course of the campaign, it is necessary to hand over both all the materials and broadcasting plan before the campaign start.
3. In case the client decides to make unannounced change of creatives during the course of the campaign, upload to the server will be charged 30 EUR per each new creative. Checkup and adaptation for unannounced creatives will be charged as well with additional 50 EUR per each started hour.
Print Subject Animation
In case you want to utilize already existing static creative for city light panels, we can assist you in animating according to your previously prepared storyboard. All you need to do is to supply open files in Photoshop (psd file/vector graphics). Picture and elements of written text should be handed in layers. Text should be rasterized or accompanied with fonts applied. AQ can offer simple animation of the movement or image flow, basically simple executions. Standard rental price for the campaign includes 2 hours of processing time for editing and/or adapting of advertising material. Any additional animation will be extra charged. Prices available upon request.
Using TV commercials
LED screens allow usage of TV commercials in limited fashion. As previously mentioned, sound is not allowed, so TV commercials have to be modified in that manner. Besides, LED screen ratio is 4:3, while TV screen ration is 16:9.
Deadlines
Alma Quattro is not responsible for production of creatives. We assist client only in editing or adapting.
| PREMADE CONTENT OR COMMERCIAL | |
|---|---|
| Delivering of the premade content according to technical standards. | |
| Deadlines | 7 days before campaign starts |
| PRINT SUBJECT ANIMATION | |
|---|---|
| Delivering of the premade content according to technical standards for City Light media. | |
| Deadlines | 10 days before campaign starts |
| Note | Standard booking for campaign includes 2 hours of processing time for editing and/or adapting of advertising material. Any additional animation will be extra charged. Prices available upon request. |
| SPECIAL REQUESTS | |
|---|---|
| Upon handing over static visual for city light panels, or LCD panels all in accordance with technical standards. | |
| Deadlines | Minimum 3 weeks before campaign starts. |
| Note | Deadline for handing over and prices are depending on the complexity of request for visual executions. Prices upon request. |
