The campaign “Battle for Babies”, was launched for the humane purpose of collecting funds for buying 100 new incubators. Alma Quattro supported this campaign and contributed with media sponsorship.

Why?

Because, life of each newborn baby has an undisputable value per se.

Because, each newborn baby is entitled for an equal chance to make a start.

Because in Serbia, newborn babies weighting up to 999 gr, have a death rate of up to 65%, while this percentage is much lower in USA and EU countries, amounting to 15%.

Because, average lifespan of incubators in Serbia is 40 years.

We undertake an action for…

Alma Quattro supported The Battle for Babies campaign by 2 flights of OOH media sponsorship. First flight took place in the period between 5th and 18th September, placing posters on 20 billboard panels and 40 citylight panels in Belgrade, Novi Sad and Niš. Second flight of the sponsored campaign is on the air in Belgrade and Novi Sad, as of 10th until 23rd October 2011 year.

Apart from this…

Being inspired with this humane action aiming to help babies, we went step further. We assumed that incubators are not the only assets that Institute for Neonatology in Belgrade is scarce for. List of lacking or obsolete equipment does not exhaust with aged incubators. In collaboration with The Institute for Neonatology in Belgrade we donated funds for procurement of respiratory equipment, more specific for Blender for oxygen that are in use for the most threatened newborns who are virtually fighting to breathe.