Alma Quattro displayed within its network the biggest virtual exhibition of artworks from The Contemporary Art Museum Belgrade collection.
Creative agency McCann, Belgrade put on CSR campaign for The Contemporary Art Museum, whereas they created custom made augmented reality application, msu ARt, with artworks of the most prominent nineteenth and twentieth century artists.
Thanks to clients who recognized the importance of this project (Coca Cola, Halk Bank, MTS Telekom, Delhaize and Bambi) these artworks were displayed on their advertising panels’ campaigns.
This AR application can be downloaded via Google Play Store.

msu ARt