As a part of the project by Foundation „Ana and Vlade Divac“ (HOD) „Values of youth in Serbia“, a media campaign „Stvarno važno“ (eng. Really Important) was started, in order to promote the true values among the youth. The project involves athletes as well as artists. Within the campaign, through the website www.stvarnovazno.org and social networks, the youth will be able to express what is important to them, and what are the positive values which they want to share with their peers.

The basis for building the campaign „Stvarno vazno“ is, above all, starting the widest social action directed towards promoting the positive human values among youth and their surroundings.

The campaign and project are being implemented by Foundation „Ana and Vlade Divac“ (HOD). The project is supported by USAID through their program „Civil Society Advocacy Initiative“, run by „Institute for Sustainable Communities“ (ISC).